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Digital marketing is the use of the internet to market products and services to customers and businesses. It utilizes social media, email and content marketing to connect and connect with customers online. Digital marketing is an essential element of any marketing strategy. It delivers tangible results which can be monitored and analyzed.

Instead of traditional marketing techniques like billboards, printed ads, or radio commercials that are listened to but not seen, digital marketing allows you to reach your target customers while they use their smartphones, computers or tablets to research products or buy goods and services. It’s also more cost-effective and can give small and midsize companies an edge over larger, well-established corporations.

In addition to offering an easy-to-monitor return-on-investment Digital marketing is also flexible and adaptable. It is possible to tailor messages to specific groups of people and change them on the fly in response to information from previous campaigns or current customer behavior. You can, for instance make email campaigns that send special offers to customers who recently visited your website, or remarket them based on the items they purchased.

To become a digital marketer it is necessary to have strong writing and social media skills, in addition to a solid understanding of marketing analytics. You can develop these skills through on-the-job experience or by earning a bachelor’s degree in marketing, pursuing relevant courses or attending a digital marketing boot camp. It is essential to stay current with the most recent trends in marketing and digital, since they change at an incredibly fast rate.